Our history
1945
Our story began in 1945, when pharmacist, Louis Schleuse, developed a lightweight lotion. It was named Lubriderm® to describe both its moisturization and dermatological benefits. For the decades following, our brand was used solely by dermatologists, hospitals, and pharmacists for rough or itchy, dry skin.
1975
In 1975, Lubriderm® became available for purchase to the public, but our acclaimed simple, effective, proven formulas became widely known for their fast-absorbing, long-lasting moisture. We remained true to our heritage by developing products for daily moisture, and extra-dry skin.






